WHOLESALE

A DIFFERENT KIND OF WHOLESALE PARTNERSHIP

We work with cafés who value personal service, long-term relationships, and having someone they can call when they need support. As a small business ourselves, we understand the pace and pressure of running one, and we believe that shows in how we work with our partners.

A STEADY PRESENCE

For more than 28 years, we’ve supported cafés across regional NSW with a regular call schedule that keeps us connected. Over time, those visits become familiar conversations — catching up, checking in, and working through things together.

SMALL BUSINESS, WORKING WITH
SMALL BUSINESS

We partner with cafés who like knowing the people behind their coffee supplier. With decades in coffee and food service behind us, we take a more personal, tailored approach and focus on building genuine, long-term relationships.

WHAT WORKING TOGETHER LOOKS LIKE

Every café is different, but the way we work tends to feel the same. We stay present, keep things practical, and support you as your café grows and changes.

That might look like:

Regular visits and check ins
Helping teams build confidence
Being there when things need "tweaking"
A one-on-one training session with a new team member

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SUPPORTING QUALITY BEYOND SUPPLY

We regularly share practical insights on maintaining equipment, supporting team confidence, and building consistency in busy café environments. These resources reflect the hands on approach we take when supporting cafés across NSW. If you’d like to see how we approach quality behind the bar, our Coffee Knowledge section is a good place to start.

Explore Coffee Knowledge

IS THIS THE RIGHT FIT?

We love working with cafés who:

Value relationships over transactions
Care about consistency and quality
Appreciate working with people who understand small business
Want a partner who’s present and approachable, professional but relaxed

WHY CAFES CHOOSE US?

Many of the cafès we work with tell us they appreciate our friendly, relaxed approach, and the way we build rapport with their team. We believe that makes the biggest difference; not just the coffee itself, but the genuine relationship behind it.

QUESTIONS CAFE OWNERS ASK...

Can you work with my existing espresso machine and grinder?

In most cases, yes. We support a wide range of equipment and help cafés get the best results from what they already have. We can also advise you in regard to updating your equipment when the time is right.

What makes a partnership different from a standard supplier relationship?

A partnership focuses on long-term consistency and support. We stay involved, pass on what we’ve learned along the way, and help cafés build confidence in their coffee offering. It's all about connection and relationship building, and it feels genuine.

How do I know if Synergy Coffee Co is the right wholesale partner for my café?

We love to work with cafés that value consistency, support, and long-term relationships. If you’re looking for a hands on partner rather than just a supplier, we’re likely a strong fit.

Do you provide barista training as part of your wholesale partnership?

We offer on-site barista training with real value covering all aspects of espresso preparation, routines and workflow, and advice around industry’s best practice and latest trends.